。 。 McDonald's
In 1955, a man name。d Raymond Kroc entered a partnership with two brother。s named McDonald. They opened a popular restaurant in Califor-nia which sold food that was easy to
prepare and serve quickly. Hambu。rgers, French。 f。ries and cold drinks were the main food there.
Kroc opened similar eating pl。aces under the sam。e name,McD。onald's, and they were an。 i。nstant success. He later took over the company, and today。 it i。s one of the most famous and successful "fast-food" restaurants in America and the world.
Why was his ide。a。 so successfu。l? Probably the most important reason was that hi。s timing w。as right. In the ]950s,most married women stayed home t。o k。eep house and take care of。 their children. I。n。 the 1960s, many women returned to the wo。rk place. This meant that they had less time and energy for housework and preparation of meals, so they depended mor。e on "TV dinners" and fast-food。 r。estaurants. Single parents also have little。 time to spend in the kitchen. People li。ving alone also depend on this type of food, since coo。king for one is often more trouble than it is worth.
。 Fast-food is not part of all Am。ericans lives. Another trend of the 1960s, som。etimes called the。 back-to-nature movement,influenced many people to avoid food that was packaged and processed.。 This preference for natural food continues to this day. From the success of Raymond Kroc's fast-food business,we can say that social an。d economic trends influence whe。re and what we ea。t.
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