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McDonalds(麦当劳)

秦力范文写作网 http://www.chengmeibaby.cn 2019-11-07 13:18 出处:网络 编辑:





    。     。  McDonald's
        In 1955, a man name。d Raymond Kroc entered a partnership with two brother。s  named  McDonald.   They opened a popular restaurant in Califor-nia which sold food that was easy to
prepare and serve quickly. Hambu。rgers, French。 f。ries and cold drinks were the main food there.
Kroc opened similar eating pl。aces under the sam。e name,McD。onald's, and they were an。 i。nstant success. He later took over the company, and today。 it i。s one of the most famous and successful "fast-food" restaurants in America and the world.
     Why was his ide。a。 so successfu。l? Probably the most important reason was that hi。s timing w。as right. In the ]950s,most married women stayed home t。o k。eep house and take care of。 their children. I。n。 the 1960s, many women returned to the wo。rk place. This meant that they had less time and energy for housework and preparation of meals, so they depended mor。e on "TV dinners" and fast-food。 r。estaurants. Single parents also have little。 time to spend in the kitchen. People li。ving alone also depend on this type of food, since coo。king for one is often more trouble than it is worth.
     。 Fast-food is not part of all Am。ericans lives. Another trend of the 1960s, som。etimes called the。 back-to-nature movement,influenced many people to avoid food that was packaged and processed.。 This preference for natural food continues to this day. From the success of Raymond Kroc's fast-food business,we can say that social an。d economic trends influence whe。re and what we ea。t.

  麦当劳
    1955年,一位名为雷。蒙德·克劳克的人与两位名为麦当劳的兄弟合伙,在加州开了一家。颇受欢。迎的小餐馆,销售制作方便服务。快捷的食物。那里的主打食品是汉堡、炸薯条和冷饮。克劳克用同样的名字—一麦当劳开了几家类似的餐厅,迅速获。得了成功。后来他接管了这个公司,今天它成为美国和世界最有名、最成功的“快餐”厅之一。
    他的想法为什么会如此成功呢?也许最重要的原因是因为他时机正好。20世纪50年代,大多数已婚妇女呆在家。里做家务、照顾孩子。而在60年代,许多妇女回去工作。这就意味着她们做家务、准备食物的时间、精力减少了,因此她们更多地。依赖于“电视晚餐


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